Vita Coco x Shippeo: Fluid Inventory Management with Visibility

A leading healthy beverage brand

The Vita Coco story began in 2003, when its founders discovered that coconut water was booming in Brazil. Inspired to bring the beverage mainstream in the US, they launched Vita Coco, and by the end of the decade it was the n°1 coconut water brand in American households.

In 2014, the company launched The Vita Coco Project, supporting coconut farming communities around the world. By 2021, Vita Coco had become a Certified B Corporation, meeting rigorous social and environmental standards. Today, the company generates over $516 million in annual revenue and is present in 30+ countries.

An ocean-focused efficiency partnership

Since early 2023, Vita Coco has collaborated with Shippeo and e2open (part of WiseTech Global) to improve visibility and data accuracy across its global ocean freight operations.

The company tracks thousands of containers annually, handled by a variety of major ocean carriers, requiring a robust and integrated visibility solution.‍

Solving specific pain points

Sourcing coconuts from multiple global locations means Vita Coco depends on a wide range of ocean carriers. Its previous tracking system delivered inconsistent and incomplete data, forcing teams to manually search carriers and terminal websites for updates. This led to several challenges:

• Variability in lead times and buffer stock accuracy
• Limited visibility into shipment status, including whether containers were on the water, at a terminal, or delayed
• Manual data collection and tracking processes across multiple carrier and terminal sources.

To address these issues, Vita Coco implemented e2open’s Transportation Management System (TMS) integrated with Shippeo’s real time visibility platform. This created a single, reliable source ofdata for shipment tracking and estimated times of arrival (ETAs). The system enables the company to monitor carrier performance, access consistent shipment data, and integrate visibility insights directly into its ERP (SAP), inventory management and planning systems.‍

Solutions and results

Through its partnership with Shippeo, Vita Coco has achieved measurable improvements in shipment visibility and operational efficiency.

The company can now monitor carrier performance in real time and access consistent ocean freight metrics to support data driven decision making. Shippeo’s data integrates directly with Vita Coco’s ERP (SAP), allowing customer orders to be released for fulfillment prior to product arrival. This helps ensure timely product availability and reduces manual intervention across operations.

Key outcomes include:

• End to end visibility:
  - Real time tracking for thousands of containers worldwide
  - Data-driven carrier monitoring and selection
• ERP integration: Automatic data flow into ERP systems, enabling proactive order release
• 
Operational efficiency: Streamlined processes and reduced manual data entry

• KPI improvements:
  - Higher on time, in full (OTIF) performance for direct accounts
  - Warehouse cost reductions through automated order entry
  - Fewer manual touchpoints while maintaining inbound to transfer ratios

With transit times of approximately 54 days from Manila to Houston, with 2 ports in between, Shippeo’s predictive ETAs support more accurate planning and help maintain consistent product availability across the network.

Why Shippeo?

Vita Coco selected Shippeo for its reliable transportation data and compatibility with e2open’sTMS. By integrating Shippeo’s visibility data with its internal data warehouse, the company is able to support data driven operational planning and decision making.