Defining the value of supply chain visibility in a volatile, uncertain, complex, ambiguous (VUCA) context

March 23, 2023

Market volatility continues to impair supply chain performance, driving some of the highest levels of variability in recent history. Events such as Hurricane Florence, the Suez Canal blockage and the Russia-Ukraine war have severely tested supply chain stability with many viewing a switch to ‘crisis mode’ as the new normal.  

Turbulent events like these are now inevitable and supply chains will continue to plunge into volatile, unpredictable, complex and ambiguous "VUCA" conditions.

Can the rising frequency and intensity of VUCA events be catalysts for a new era in supply chain management? An era where emerging supply chain visibility technologies can increase supply chain resilience and meet sustainability expectations.

Join Shippeo’s supply chain visibility experts Olivier Marcellin, Product Director, and Bahadir Baytekin, Senior Solution Consultant on March 23rd as they present an overview of use-cases where real-time visibility technology has been deployed to help supply chain leaders face VUCA challenges.

In this webinar you will learn:

  • How real-time visibility helps you optimize your transportation cost management in an unpredictable environment
  • How real-time visibility optimizes operational team productivity in a VUCA environment
  • How real-time visibility can help you optimize customer interactions and retention under VUCA conditions

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Bahadir Talat Baytekin
Solution Consultant

Bahadir graduated with a master’s degree in International Supply Chain Management from Paris Dauphine University, having previously obtained an Industrial Engineering degree in Istanbul. He spent 12 years working for automotive logistics service provider GEFCO, both in 4PL and 3PL entities, where he was mainly involved in both finished vehicle logistics and inbound automotive logistics.

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Olivier Marcellin
Product Director

Olivier is a Product Director at Shippeo, with a background in the supply chain, media, advertising industries. Olivier has over 10 years of experience in building and launching Software/SaaS products for enterprise customers with a specific focus on product strategy and delivery of data-related solutions.

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