The introduction of a real-time transportation visibility platform made it possible to achieve an optimal supply between fruit-based beverage manufacturer Eckes-Granini and German hypermarket chain Kaufland. With a combination of big data and machine-learning, Shippeo managed to calculate the optimal delivery chain between Eckes-Granini’s warehouses and Kaufland’ sites. This ECR Award-winning initiative led to some impressive results and an interesting opportunity.
Data platform benefits all chain partners
A small-scale, yet successful, project for the sharing of transport space grew in a short space of time at Eckes-Granini into a much larger initiative. The manufacturer of fruit juices wanted to stimulate cooperation in the chain and therefore adopted a platform based on Artificial Intelligence (AI) from Shippeo. It was mainly about two important things. "Collating valuable data was the most important thing. Only then were we able to figure out how this project could lead to a result that would benefit every party in our chain: Kaufland, our transporters and ourselves".