On 16 July 2020, the Court of Justice of the European Union (EUCJ) ruled that the EU-US Privacy Shield was invalid, as it was found to not provide adequate protections to EU citizens against potential government spying. The EU-US Privacy Shield was designed to regulate exchanges of personal data for commercial purposes made between the European Union and the United States, which made it easier for US companies to receive personal data from EU entities under EU privacy laws.
This decision doesn’t mean that data transfers between the EU and the US have to stop, however. The court upheld the use of the European Commission’s “standard contractual clauses” (SCCs) which still allow companies to transfer data to the US provided they request specific consent.
The fundamental power of a real-time transportation visibility (RTTV) solution stems from its ability to seamlessly integrate data sources and enable automated data sharing amongst supply chain actors, including suppliers, carriers and drivers, distribution centers and of course end customers. This in turn can boost operational efficiencies, cut costs, increase productivity and improve service levels throughout the chain. So how does this decision on the Privacy Shield impact the European transportation visibility market?