In the era of cloud solutions and data sharing, privacy has become a major focus for consumers, governments and tech companies alike. In Europe, data security and privacy concerns (and regulations) tend to be higher than in the US, for example. The introduction of GDPR (General Data Protection Regulation) means that companies operating or selling in the EU must ensure high standards of data protection and privacy by managing personal data very carefully. It requires the implementation of a strong security policy to protect personal data. This implies that any parties involved in sharing personal data are only allowed to access data that is relevant to their own activities.
One of the major benefits of transportation visibility solutions, is that they allow all stakeholders to be able to easily share their data with partners and clients, which can greatly optimize operations and reduce costs. This data can be shared via online portals, email, SMS, mobile applications and tracking URLs. However, this ease of sharing and accessing data creates the potential for it to be misused.