Pan-European lockdowns throughout the Covid-19 crisis have resulted in a surge in online shopping, accelerating new trends in buyer behavior throughout the continent. Interestingly however, there are some significant differences in shopper’s delivery preferences between neighboring nations.
Italians like to pay cash on delivery. The Swiss want all customs included for easy clearance. The Dutch prefer home delivery, whereas the French are happy to avoid delivery fees and pick up an online purchase at a local collection point. Germans prefer fast delivery more than the UK or France for example. In all cases, customers expect transparency throughout the delivery experience, from buying to unboxing, to know where their package is and when it will arrive. Whether the customer is a consumer waiting on the couch or a logistics professional waiting in a warehouse, people are coming to expect the exact same service and customer experience. They want full visibility across the delivery, excellent service, automated notifications and, if required, quick and easy communication with their carrier.