Since the pandemic began, ocean freight has remained one of the most disrupted forms of freight transportation in the world. Delayed shipments, overloaded ports and a shortage of containers have been causing supply chain pains around the globe. As organizations seek clarity on where their shipments are and when they’ll arrive, it has drawn attention to the availability of new tools for tracking them in real time.
The challenges of ocean freight transportation visibility
Just like for road transportation, there is a lot of manual work involved following up with various parties to find information about freight whereabouts and expected arrival times. It can be a time consuming process for transport managers keeping track of various shipments via calls and emails.
There are no automated notifications for container shipment status updates and no standard online portal to log into, for shippers or their partners. Enquiries must be made manually with ocean carriers and no information is proactively given. A lack of real-time ETA often leads to inaccurate understanding of departure and arrival times and can contribute to long waiting times at ports or during handovers.
As customers aren’t proactively informed, they end up calling or emailing to find out where their goods are and when they’ll arrive, creating inefficiency for customer service teams and an undesirable customer experience.