E-commerce has accelerated in 2020 as many retailers found themselves forced to close their doors for a large portion of the year due to government stay at home orders related to the Covid-19 pandemic. What's more, the state of readiness to deal with this challenge varied between countries. For instance, Germany’s focus on investment in e-commerce infrastructure helped small businesses continue to serve customers throughout lockdowns whereas in France many were ill equipped and took time to catch up. A survey found that organizations estimate that e-commerce in 2020 will account for half of all sales, up from approximately one third a year ago. Thanks to the explosion of e-commerce over the past decade, retailers are having to provide new innovative services to differentiate their products in an increasingly democratized selling landscape. This phenomenon is both caused by, and a catalyst for, shifting consumer buying preferences, reflecting the increasingly connected and globally-oriented world we live in.