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Press release

Rotkäppchen-Mumm selects Shippeo’s tracking solution to provide real-time visibility and enable continuous improvement


Freyburg (Germany), October 4, 2021 – Rotkäppchen-Mumm, Germany’s market leader in the sparkling wine and spirits sector, has selected Shippeo, a global leader and European specialist in real-time transportation visibility, to create transparency and an overview of transnational transport orders for its operations in Germany, Austria and Italy.

Founded in 1856, Rotkäppchen-Mumm is one of the world's leading producers and distributors of sparkling wine, wine and spirits. In 2020 the company generated a turnover of € 1.2 billion, with total sales of 330 million bottles. It delivers over 75,000 shipments per year to business-to-business customers, mostly supermarkets, hotels and restaurant chains, working with six 3PL carriers on an FTL (Full Truckload) and LTL (Less than Truckload) basis for outbound deliveries.

The pandemic period has led to subsequent changes, with the cancellation of events and a months-long closure of restaurants and bars. This was an incentive for Rotkäppchen-Mumm to consider how visibility could improve operations and customer service by enabling the company to notify its supermarket customers about Estimated Times of Arrival (ETAs) in a timely manner, creating transparency and a real-time overview of transnational transport orders. Rotkäppchen-Mumm was looking for an innovative technological solution that would provide scalability and continuous improvement in achieving the highest level of managed volume orders.

Sascha Sohns, Manager Customer Service & Distribution at Rotkäppchen-Mumm, said: “We are continually seeking ways to improve and better our approach to both our customers and partners through investment and innovation. That’s why we wanted to have more reliable and precise information on transport operations and carriers and to be able to improve customer service with proactive communications, particularly with regards to ETA. Shippeo’s ability to track shipments across all our carriers was an important factor in our selection. Their platform offers us a single centralised portal where we can aggregate data from all of our carriers, providing full, real-time visibility of all our shipments.”

Thomas Spieker, Director Central Europe at Shippeo, is thrilled to welcome Rotkäppchen-Mumm to the Shippeo community. “As a market leader, innovation has always been a top priority for Rotkäppchen-Mumm and we’re delighted to unveil this long-term strategic partnership. Not only will our real-time transportation visibility platform offer them more transparency across their logistic chain with all stakeholders, but it will also unlock new levels of customer satisfaction and performance.”

About Rotkäppchen-Mumm  
The family business Rotkäppchen-Mumm, based in Freyburg (Unstrut), Germany, is one of the world's leading producers and distributors of sparkling wine, wine and spirits with over 190 years of sparkling wine and wine expertise. In 2020, its 997 employees generated a turnover of over one billion Euros, with total sales of 330 million bottles. With its strong, successful brands, the leader in the German sparkling wine and spirits market makes special enjoyment accessible to consumers in Germany and abroad. Learn more at