In April 2021, Shippeo was recognized as a Challenger in the 2021 Gartner Magic Quadrant for Real-time Transportation Visibility Platforms. Today, our blog explores the basics of how a Gartner Magic Quadrant works and how to use the report. Please be aware that Gartner was not involved in preparing this article and does not endorse any vendor, product or service depicted in its research.
Gartner describes its Magic Quadrant research methodology as providing “a graphical competitive positioning of four types of technology providers in fast-growing markets. It’s a “culmination of research in a specific market”, giving customers a “wide-angle view of the relative positions of the market’s competitors.”
The researcher also mentions that “by applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner’s market view.”
Players are plotted across four areas: Niche players, Visionaries, Challengers or Leaders. With these categories, their research aims to summarize who the competitors are and how they are positioned to help customers over the long haul, assessing things like their overall vision and ability to execute.
Gartner suggests on their website that using a Gartner Magic Quadrant can be a helpful “first step to understanding the technology providers you might consider for a specific investment opportunity.”
According to Gartner, Magic Quadrants help customers to:
According to the Gartner methodology page, they recommend keeping in mind that “focusing on the leaders’ quadrant isn’t always the best course of action. There are good reasons to consider market challengers. And a niche player may support your needs better than a market leader. It all depends on how the provider aligns with your business goals.”
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Gain insight into the real-time transportation visibility market with this report, which provides an in-depth evaluation of Shippeo and other vendors, as well as industry trends.
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