How to use the Gartner Magic Quadrant for Real-time Transportation Visibility Platforms

In April 2021, Shippeo was recognized as a Challenger in the 2021 Gartner Magic Quadrant for Real-time Transportation Visibility Platforms. Today, our blog explores the basics of how a Gartner Magic Quadrant works and how to use the report. Please be aware that Gartner was not involved in preparing this article and does not endorse any vendor, product or service depicted in its research.

The Various Quadrants in the Magic Quadrant report

Gartner describes its Magic Quadrant research methodology as providing “a graphical competitive positioning of four types of technology providers in fast-growing markets. It’s a “culmination of research in a specific market”, giving customers a “wide-angle view of the relative positions of the market’s competitors.”

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The researcher also mentions that “by applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner’s market view.”

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Players are plotted across four areas: Niche players, Visionaries, Challengers or Leaders. With these categories, their research aims to summarize who the competitors are and how they are positioned to help customers over the long haul, assessing things like their overall vision and ability to execute.

• Niche Players: Niche Players focus successfully on a small segment, or are unfocused and do not out-innovate or outperform others.
• Visionaries: Visionaries understand where the market is going or have a vision for changing market rules, but do not yet execute well.
• Leaders: Leaders execute well against their current vision and are well positioned for tomorrow.
• Challengers: Challengers execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.

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How to use a Gartner Magic Quadrant

Gartner suggests on their website that using a Gartner Magic Quadrant can be a helpful “first step to understanding the technology providers you might consider for a specific investment opportunity.”

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According to Gartner, Magic Quadrants help customers to:

• “Get quickly educated about a market’s competing technology providers and their ability to deliver on what end users require today and in the future
• Understand how a market’s technology providers are competitively positioned and the strategies they are using to compete for end-user business
• Compare a technology provider’s strengths and challenges with your specific needs”

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According to the Gartner methodology page, they recommend keeping in mind that “focusing on the leaders’ quadrant isn’t always the best course of action. There are good reasons to consider market challengers. And a niche player may support your needs better than a market leader. It all depends on how the provider aligns with your business goals.”

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Shippeo has been recognized as a Challenger in the Gartner Magic Quadrant for Real-time Transportation Visibility Platforms

You can discover the full write-up about Shippeo in your complimentary copy of the report.

To discuss how Shippeo can assist with your real-time supply chain transportation visibility project implementation, don’t hesitate to reach out to our team of experts for a demo and full evaluation.

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Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Positioning technology players within a specific market, as on 19 May 2021.